How to List Sponsors on a Flyer: Creative Ideas for Recognition

If you're organizing an educational or formal event, or targeting millennials, it's important to know how to list sponsors on a flyer in a way that captures attention and showcases their support. In this article, we'll explore various ideas from experts on how to recognize sponsors effectively and create a flyer that stands out.

1. Prioritize your presenting sponsor

When it comes to listing sponsors on a flyer, it's crucial to give priority to your presenting sponsor. This is the sponsor who has made the largest contribution or holds a significant position in the event. Highlight their logo prominently at the top of the flyer to acknowledge their support and capture the attention of your audience.

2. Have a well-designed sponsor page

Another effective way to recognize sponsors on a flyer is to dedicate a specific page to showcase them. Create an eye-catching sponsor page that lists all the sponsors with their logos, names, and a brief description of their involvement. This not only provides visibility but also adds credibility to your event.

3. Think outside the box: create more opportunities to showcase your sponsors

Don't limit yourself to just listing sponsors on a single page. Get creative and find additional opportunities to showcase their support throughout the flyer. For example, you can include their logos as watermarks on each page, or incorporate their branding in the background design. These subtle yet effective tactics ensure that sponsors receive continuous recognition.

4. City Guides & Out of Town Guest Guides

If your event involves out-of-town guests, consider creating city guides or out-of-town guest guides within your flyer. Collaborate with local businesses and include their logos and information in these guides, acknowledging them as sponsors while providing valuable information to your attendees.

5. Use pop-ups to give sponsor shout outs

Incorporate pop-ups strategically in your flyer design to give sponsor shout outs. These can be attention-grabbing elements that appear when the reader interacts with the flyer, showcasing sponsors and their contributions. This interactive approach adds an element of surprise and delight for the audience.

6. Include social media recognition in sponsorship packages

When offering sponsorship packages, make sure to include social media recognition as a valuable benefit. Promote sponsors on your event's social media platforms, mentioning their support and highlighting their logo. This not only extends their reach but also shows appreciation for their contribution.

7. Learn more about your partners and sponsors before posting

Prior to posting about sponsors on social media, take the time to learn more about their mission, values, and impact. This allows you to create meaningful content that resonates with your audience and showcases the alignment between your organization and the sponsor.

8. Include relevant information about your sponsorship or partnership – and give thanks!

When recognizing sponsors on social media, provide relevant information about their sponsorship or partnership. Talk about the specific initiatives they are supporting or the impact their contribution will have. Additionally, always remember to express your gratitude and publicly thank them for their support.

9. Build awareness about your sponsors and partners

Use your social media platforms to build awareness about your sponsors and partners beyond individual posts. Create dedicated campaigns that highlight their involvement, impact, and shared goals. This helps strengthen the relationship and encourages long-term partnerships.

10. Create graphics using your sponsors' logos to post on social media

One effective way to recognize sponsors on social media is by creating eye-catching graphics using their logos. Design visually appealing posts that showcase the sponsor's logo and convey a message of appreciation. These graphics are highly shareable, increasing the visibility of the sponsor's brand.

Conclusion

Listing sponsors on a flyer is an essential part of recognizing their support and building strong relationships. By prioritizing your presenting sponsor, designing a well-structured sponsor page, and thinking outside the box, you can create a flyer that effectively showcases your sponsors. Additionally, leveraging social media recognition and incorporating creative elements like pop-ups and dedicated campaigns further enhance sponsor visibility. Remember to always express gratitude and go the extra mile to show appreciation for their contribution. Implement these ideas, and your flyer will not only capture attention but also leave a lasting impression on your audience.